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and technology. - how much money can a blogger who you agree to represent make? - we have a number of bloggers who are making six figures. - wow. - yeah, it can be very lucrative. - now, it's not just writing down, "oh, my baby just burped, isn't that cute?" this is a full-time, hardcore job. - it's a full-time job. the ones who are making money have nannies, they are taking care of childcare, they create editorial calendars. it is a business. they have assistants, they have people helping them out, a full staff to handle ads. - almost an eight-hour-a-day job, in fact? - yeah, absolutely. - so how do you represent them, and what is it that companies want? they just want to have an ad on the site? - we represent them for content, so what it's called now is "native advertising." if you read the business pages - obviously you do - you see that term all the time, and that is what we do. so, we help bloggers to incorporate the brand story into their own organic content - fully disclosed, but in a way that's a lot more compelling. - so it's not really journalism. - it's not. some of the bloggers are
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